Reusable packaging, including refillable containers for dispensed/fountain, refillable or returnable glass and plastic bottles, is expected to help Coca-Cola to meet its collection goals and reduce carbon footprint
Coca-Cola has unveiled plans to achieve 25% reusable packaging by 2030. kamilwroc from Pixabay)
The Coca-Cola Company has unveiled plans to achieve 25% reusable packaging by 2030, in a bid to support its World Without Waste environmental programme.
Reusable packaging products consist of refillable containers for dispensed/fountain, refillable or returnable glass and plastic bottles.
These products are expected to help the company to meet its collection goals and reduce carbon footprint while aligning with consumer preferences for sustainable packaging options, said Coca-Cola.
The beverage company also stated that the increasing reusable packaging and dispensed options respond to both consumer affordability and sustainability preferences.
Oceana, an international advocacy organisation that focuses on ocean conservation, stated that Coca-Cola’s announcement does not provide details on exactly what the 25% target represents and metrics indicating how this may contribute to reducing its dependence on single-use plastic and its carbon footprint.
In a statement, Oceana strategic initiatives director Dr Dana Miller said: “Coca-Cola has done the right thing for the oceans by prioritising reusable and refillable packaging as a core strategy in their efforts to reduce the company’s environmental impact.
“This is a step in the right direction, but to measure this impact and hold Coca-Cola accountable to their commitments, greater transparency is needed and so Oceana is calling on the company to provide more details.
“We hope this means we’ll soon see refillable bottles in major markets where they essentially don’t exist, like the US.”
In October last year, Coca-Cola entered into a partnership with Changchun Meihe Science & Technology and Finnish company UPM to commercialise next-generation biomaterials.