El Jimador, a premium 100% blue agave tequila and a brand of US-based spirits company Brown-Forman, has selected Thinfilm's complete near field communication (NFC) mobile marketing system to enhance marketing efforts for its summer soccer campaign.
Image: The Thinfilm’s complete NFC mobile marketing solution. Photo: courtesy of Thinfilm.
The el Jimador’s omni-channel Soccer Moments campaign involves a combination of “smart” bottles and “connected” coasters.
The tequila brand’s connected bottles and branded coasters featuring Thinfilm’s NFC tags are planned to be made available through select retail outlets, bars, and restaurants across the US, beginning in this month.
Brown-Forman el Jimador tequila senior brand manager Ed Carias said: “Our Soccer Moments campaign is connecting us with consumers who are both fans of soccer and fans of the el Jimador brand.
“By leveraging the smartphone that most of us carry today, Thinfilm’s NFC solution significantly extends our ability to establish those connections, build lasting consumer relationships, and drive the success of the el Jimador brand.”
The tags on the bottles allow el Jimador customers to tap “smart” tequila bottles and “connected” coasters to submit their favorite soccer story, through smart phone, for a chance to win prices, including $25,000 and custom jerseys,
Fully integrated with Thinfilm’s CNECT Cloud Platform, the NFC tags will also allow marketers at el Jimador to view real-time tapping activity, analyze campaign performance, and uncover actionable insights.
Thinfilm CEO Davor Sutija said: “It has become increasingly common for leading brands like el Jimador to position NFC as a key enabler within major omnichannel marketing initiatives.
“The Soccer Moments campaign is a perfect example, and we’re excited to work closely with the el Jimador and Brown-Forman teams to make it a great success.”
El Jimador is also planning to use the Thinfilm’s NFC mobile marketing solution in a “Day of the Dead” campaign scheduled in October 2018.
Thinfilm is engaged in providing NFC mobile marketing as well as industrial and supply chain solutions, including blockchain applications.