South African pulp and paper firm Sappi has expanded its folding box board portfolio with the introduction of a new Atelier premium folding box board1 (FBB1).
Image: Sappi has launched new Atelier folding box board. Photo: courtesy of Sappi Limited.
Atelier folding box board, which is available in weights from 220gsm to 350gsm, is manufactured at the firm’s mill in Maastrich, the Netherlands.
The company has deployed an advanced paper-making technology at the Maastrich mill to support the production of quality FBB1 product.
Atelier is said to deliver an advanced brightness, purity, and gloss with a silky touch and feel paired with bulk and stiffness, making it a premium quality folding box board.
Sappi Europe paperboard sales head Lars Scheidweiler said: “More than a decade ago, we set out to introduce Sappi’s Algro Design family of premium solid bleached boards (SBB), and it has been a tremendous success.
“By bringing Atelier folding box board to the market, we will once again introduce a completely unique concept to the paperboard market. This new FBB offers bulk and stiffness to deliver perfect functionality at lower basis weight.”
The firm carried out a comprehensive market research to find out gaps in the market and developed a new product for the FBB market.
Atelier provides a brightness level of 100% on the top side compared against the current industry top value of around 92%, said the company.
The new folding box board provides a brightness factor of 98.5% on the reverse side, enabling to meet the demand for printing on both sides of the board for added impact.
Scheidweiler further added: “Atelier is the perfect supplement to our premium solid bleached board Algro Design.
“Sappi offers now a complete product and service portfolio in the global paperboard market with the brands Algro Design, Atelier, Proto and Spectro.”
In July this year, Sappi announced an investment of R2.7bn ($200m) at its Saiccor mill to increase production capacity.
The Saiccor mill is located in Umkomaas, south of Durban, in the province of KwaZulu-Natal (KZN). It produces dissolving wood pulp, which is marketed to converters to manufacture a wide range of consumer products.