The firm said that the characters are designed to tell light-hearted and fun stories about the beers
VICTORYLTMOCAMPAIGNIMAGE. (Credit: PR Newswire Association LLC.)
Victory Brewing Company is announcing its 2020 marketing campaign that brings the characters from its Monkey family of beers to life, in hopes of spreading much needed laughter to its fans. The Monkey Family of beers is known for their high quality, and great tasting Belgian styles like Golden Monkey, the #1 Belgian Ale, and Sour Monkey, the #2 Sour Ale in the country.
The Monkey Family of beers are also known for the unique and interesting monkey characters that highlight the brand’s packaging. This year, Golden, Sour, and Twisted are coming to life to showcase their mystical and playful personalities that transcend beyond the world of craft beer. The “monkeys” are here to remind us that quality does not have to be too serious, rather that it should be fun. The characters are designed to tell light-hearted and fun stories about the beers.
“With the intense political environment, social media craze and overwhelming noise within the craft segment, 2020 felt like the perfect time to introduce some much-needed laughter,” says Bill Covaleski, co-founder of Victory Brewing Company. “The Monkeys have an innate light-hearted personality to fuel the fun and encourage drinkers to stop taking life too seriously. At the end of the day, our goal is to create delicious beers that help our customers escape the stress of everyday life and to transport them to a place of content. The Monkeys have earned their right in the craft industry to voice that reminder.”
The Monkeys (VictoryMonkeys) have joined Instagram and Twitter to share their stories and content. Besides debuting their new social channels, the Monkeys are hosting a regional comedy tour in partnership with fellow Philadelphia native Mekki Leeper. They’re also launching a year-long national consumer sweepstakes, and they’ll be curating digital content throughout the course of the year.
Comedy Tour featuring acclaimed comedian Mekki Leeper
Starting in March 2020, the Victory Monkeys will embark on a 5-city comedy tour featuring Mekki Leeper. Mekki is a comedian from Philadelphia, now living in Los Angeles. His Comedy Central digital special Control Room is streaming now. His standup has been featured on The Late Late Show with James Corden, Just For Laughs: New Faces, Comedy Central’s Up Next, Comedy Central Stand Up Featuring and he was named a Comedian You Should Know by Vulture. He wrote for the 2017 White House Correspondents Dinner, and Crooked Media’s Lovett or Leave It. He also wrote and directed the digital series Resolutions on Comedy Central. He’s performed at Just for Laughs, Comedy Central’s Clusterfest, Bridgetown Comedy Festival, and headlines clubs around the country.
You can find Mekki headlining the Let the Monkeys Out Comedy Tour in the following cities:
March 26th in Philadelphia at Helium Comedy Club
April 2nd in Washington DC at Drafthouse Comedy
April 9th in Brooklyn at The Bell House
April 23rd in Pittsburgh at The Improv
May 1st in Boston at Great Scott
Mekki “can’t wait to be back home on the east coast! These shows are going to be great!” For more details, and to learn how to get tickets, check out Victory Beer’s Facebook Events Pages.
Consumer Sweepstake Program: Win a trip to the National Comedy Center!
Calling all comedy & craft beer lovers! Victory has partnered with the National Comedy Center in Jamestown, NY to create a once in a lifetime experience for one lucky winner and their guest. The National Comedy Center is the US’s official cultural institution and museum dedicated to presenting the vital story of comedy and preserving its heritage for future generations. For more details on this sweepstakes, and to find out how to enter, checkout victorybeer.com/monkeys.
The introduction of a new member of the Monkey Family: Tart Monkey
Coming in at 4.9% ABV, Victory releases Tart Monkey, a Session Sour ale with guava, that provides a tangy, refreshing, and sessionable spin off of Sour Monkey, the #2 Sour in the country. Now, with this new monkey part of the bunch, the monkey family provides a broad range of ABVs from 4.9% to 9.5% and features 4 unique sub-styles using the same Belgian yeast that propelled Golden Monkey to become the #1 Belgian Ale in the US. Tart Monkey is shipping in March 2020 as a new inclusion in the Mystical Monkey Mixer Pack and also available on draft
Source: Company Press Release