Primarily designed for home and personal care products like soap bottles and washing detergent containers, New Wave provides functional utility throughout the product lifecycle


UPM Raflatac introduces the New Wave paper label material, which is compatible with recycling. (Credit: UPM)

Labelling solutions provider UPM Raflatac has introduced New Wave, a new paper label material for plastic packaging that has received RecyClass certification.

New Wave is said to be the first of its kind to be officially recognised for compatibility with recycling processes for rigid high-density polyethylene (HDPE) and polypropylene (PP) containers.

The RecyClass certification includes a Letter of Compatibility, confirming that New Wave can be used on natural and white material streams without compromising the purity required by recyclers.

The New Wave label material is specifically designed to support the recycling of rigid plastic packaging. This is said to position it as a pivotal advancement for brand owners aiming to enhance circularity within their products.

Currently, it is the sole label solution that meets the stringent standards of RecyClass for rigid natural and white HDPE and PP containers, said UPM Raflatac.

UPM Raflatac sustainability director Robert Taylor said: “When brands choose the New Wave Label material for their rigid HDPE or PP packaging, they can make the full package eligible for RecyClass certification.

“Brand owners will not have to test the packaging further if all packaging components have either a letter of compatibility, a technology approval letter, or the material choice meets RecyClass Design for Recycling Guidelines.”

Primarily aimed at home and personal care products, such as soap bottles and washing detergent containers, New Wave ensures functional utility throughout the product lifecycle.

It aids the recycling process by washing off cleanly at just 40°C with plain water, without the need for chemicals. This feature is critical as it prevents fibre loss during recycling, thereby reducing contamination and ensuring the recyclate’s quality is maintained for future use in new packaging.

The new paper label material is available currently to customers in the Europe, the Middle East, India, and Africa (EMEIA) region and will be soon launched in Asia.

UPM Raflatac paper laminates vice president Sylwia Jurys said: “This launch marks a significant breakthrough in our efforts to enhance the circularity of plastic packaging.

“As regulations such as the European Packaging and Packaging Wate Regulation (PPWR) continue to evolve, we have worked with RecyClass to provide a solution that not only meets strict recycling criteria but also sets a new standard for sustainable packaging.”