The label materials have secured European certifications of recyclability from Institut cyclos-HTP, a firm that classifies, assesses and tests the recyclability of packaging, for PET and HDPE packaging
UPM Raflatac has launched new paper label materials that are designed to boost the recycling of polyethylene terephthalate (PET) and high-density polyethylene (HDPE).
Label material company UPM Raflatac said that the new materials are part of its SmartCircle portfolio.
The label materials have secured European certifications of recyclability from Institut cyclos-HTP, a firm that classifies, assesses, and tests the recyclability of packaging, for PET and HDPE packaging.
The certifications validate that PET and HDPE bottles with certified label materials are recyclable across the most common recycling processes.
According to UPM Raflatac, the bottle and label separate cleanly from the recycled packages, thus resulting in a greater yield of PET and HDPE. This enables the recovery of PET and HDPE flakes without contamination with the label materials.
The company said that the flakes can be converted into new materials or can be used within closed-loop systems. This lowers waste, boosts the availability of high-quality recycled raw materials, and minimises the need for virgin plastic.
UPM Raflatac Paper Laminates SBU EMEIA division vice president Sylwia Jurys said: “We are determined to develop solutions for circularity. While plastics have remarkable features to keep valuable content safe until consumption, we also seek ways to increase the share of certified renewable materials in the packaging that go beyond fossils.
“Now, in addition to our multiple plastic wash-off solutions, we are excited to expand the offer into sustainably sourced paper labels.
“These innovations enable high-quality recycled PET and HDPE flakes to be used again as the label material separates cleanly in the recycling process.”
The introduction of new paper label materials aligns with the European Union’s (EU) effort to make all plastic packaging reusable or recyclable in a cost-effective manner by 2030.
In January this year, UPM Raflatac partnered with Coveris to offer a new range of label and recycling solutions for UK-based food producer and supplier Cranswick.