Under the partnership, Tesco’s 10 stores in the east of England will offer products in reusable packaging, which can be returned to the store when finished for cleaning, refilling and use again
Supermarket chain Tesco has collaborated with global reusable packaging platform Loop to launch products in reusable packaging, as part of its sustainable efforts.
The sustainable move will allow customers to purchase a range of food, drink, household and beauty products in reusable and durable packaging.
Under the partnership, Tesco’s 10 stores in the east of England will offer products in reusable packaging, which can be returned to the store when finished for cleaning, refilling and use again.
The new reusable range covers 88 products, including the retailer’s major brands such as Persil, Fever-Tree, Carex, Tetley Tea and BrewDog.
It also consists of Tesco’s 35 own brand essential products such as pasta, rice, oil and sugar. Tesco aims to more products to the range across the year.
Tesco Group CEO Ken Murphy said: “We are determined to tackle plastic waste and one of the ways we can help is by improving reuse options available to customers. Bringing Loop to our stores is a significant milestone in this journey.
“With 88 everyday products available, we’re giving customers a wide range of options and we’ll learn as much as we can from this to inform our future packaging plans.”
Customers opting to use reusable packaging have to visit the Loop fixture in the store and add the products to their baskets. The range comes is prefilled in the perfect container for that product, thus eliminating the need for customers to bring their own containers or refill packs themselves.
According to Tesco, the packaging can be used and reused more than two and a half million times per year if customers in the 10 stores switched their recyclable tomato ketchup, cola and washing up liquid bottles to the reusable Heinz Tomato Ketchup, Coca-Cola and Ecover alternatives.
Loop and TerraCycle founder and CEO Tom Szaky said: “The consumer reaction to Loop in these first Tesco stores will prove pivotal in refining the Loop offering and ultimately we hope to scale reuse across more stores and the number of product lines available.
“Tesco is the perfect partner to bring Loop to retail in the UK due to its commitment to sustainability, in combating plastics waste and in its operational scale as the UK’s biggest grocery retailer.”
Tesco said that the launch follows a year-long online pilot, which was launched in July last year.
The retailer is implementing the 4Rs strategy to efficiently remove, reduce, reuse and recycle plastic, thereby reducing the impact on the environment.