At P, the International Trade Fair for Process Orientated Packaging Production, in Stuttgart, Germany, from June 15-18, PrintCity members will combine expertise to unveil the ‘Secure Folding Box’ – a solution to improve brand protection to help in the fight against counterfeiting.
Security printing issues have been a key part of the work within PrintCity’s Packaging Activity Group, which has been pooling resources to develop and influence technology in packaging manufacture. On June 16, group members will unveil the “Secure Folding Box” at a special day-long congress. Members will be discussing the results of their work that will show how modern printing methods can protect against product piracy, highlighting the role of packaging in the protection of brand image and product by using special folding boxes as an example.
Other discussion topics will include RFID, corporate brand design, and brand misuse and protection.
PrintCity is a strategic alliance that connects worldwide expertise from over 40 independent companies within the graphic arts industry. Its members combine in working partnerships and projects to provide value to their customers through the integration of technology and worldwide expertise. The results are communicated through seminars, trade fairs, printed material and the Internet.
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