SIG is collaborating with one of the world’s largest start-up accelerators, Plug and Play, to connect with visionary entrepreneurs in the food and beverage industry.
Image: Plug and Play partners with SIG. Photo: courtesy of SIG Combibloc Group Ltd.
The partnership with Plug and Play will ensure a structured and focused approach to scout and select upcoming start-ups that support SIG’s future business strategies. Start-ups are increasingly driving industry innovation and value creation, and SIG is keen to identify and engage with them early to foster successful partnerships.
The collaboration with Silicon Valley-based Plug and Play will enable SIG to explore new and exciting opportunities, as it connects with Plug and Play’s ecosystem across industry-specific accelerator programs.
Internally, SIG has also been motivating its employees to come forward with innovations. In 2018 the company set up a Venture Capital Board to offer staff the opportunity to promote their entrepreneurial ideas independently.
Saeed Amidi, CEO & Founder at Plug and Play: “As the leading innovation platform connecting the best start-ups and entrepreneurs to large corporations, our latest cooperation with SIG continues to open up true innovation opportunities to everyone globally. The portal is now open to drive exciting future food and beverage developments and successful business partnerships.”
Markus Boehm, CMO at SIG: “To keep one step ahead we must continually innovate in this fast-paced and rapidly changing world, delivering differentiated products to consumers. To achieve this, we strongly believe in fostering entrepreneurial culture and look forward to working closely with forward thinking start-up companies to identify tomorrow’s trends, while paving the path to the future. Working together, we can learn from each other gaining a fresh perspective, while empowering start-ups to take advantage of SIG’s global expertise in the food and beverage industry. Our collaboration with Plug and Play will open up opportunities for dynamic partnerships and we can’t wait to see what the future holds.”
SIG’s corporate culture is characterized by cooperation with global partners to bring consumer-centric new food and beverage innovations to market. As part of its Value Proposition, SIG aims to drive Product Innovation and Differentiation in the food and beverage industry.
Source: Company Press Release