Under the co-packing partnership between both the beverage sector firms, brands will get the opportunity to innovate with Drinktainer through streamlined co-packing operations
US-based glass products maker O-I Glass and FX Matt Beverage Company have entered into a new partnership to launch glass packaging solutions for beverage brands.
O-I and FX Matt, firms from the beverage sector, offer knowledge and experience to help developers of significant products navigate the difficulties of working in a competitive market.
Under the co-packing partnership, brands will get the opportunity to innovate with O-I’s Drinktainer through streamlined co-packing operations.
O-I North America Marketing & NPD director Sarah Brennan said: “FX Matt is the ideal co-packing partner, bringing experience, know-how and speed to market for brands seeking to leverage the superior design and sensory benefits of Drinktainer for their beverages.”
Drinktainer has a wide-mouth aperture, which closes the gap in getting the best drinking experience while using glassware, the glass products manufacturing firm said.
Consumers loved the luxury look and consumption experience of the Drinktainer and compared it to drinking from a glass 61% of the time, according to recent market research.
Additionally, the 42mm RipCap offers a special opening procedure that works with most carbonated drinks and produces a pleasant pop of freshness.
With Drinktainer’s distinctiveness, companies can stand out on the shelf among today’s ever-more-commoditised packaging, O-I Glass claimed.
FX Matt Beverage Company president & CEO Fred Matt said: “In our 135-year history, we have thrived by going to market with new and innovative beverages and packages that delight our customers and our consumers.
“We look forward to building Drinktainer into a premium ‘must have’ beverage container with O-I.”
O-I Glass is a producer of glass bottles and jars which are pure and recyclable. The company has 24,000 people across 69 sites in 19 nations all around the world.
In July last year, the glass products maker announced its plans to build a new greenfield glass plant in Kentucky, US.