The firm's move will extend its capability and grow its export markets
Italian label converter Emmedue Srl has installed a Mark Andy Digital Pro 3 flexo/toner hybrid press at its plant in Gravellona Toce close to Lake Orta. The new press is seen as the beginning of a new era for the company that has specialised in label printing for the Italian domestic market for many years. Now, it aims to focus on selling its labels to nearby Switzerland.
Company owner, Maurizio Maffioli explained: “Digital printing is an integral and essential part of every label converter’s plan to grow and develop its business. It improves customer service especially on shorter run jobs that need variable text and graphics. We see Digital Pro 3 as the perfect solution for our current and future needs.”
Founded in 1984, Emmedue specialises in label printing for a variety of customers in industries as diverse as automotive, food, and logistics. “Digital Pro 3 is our first digital press devoted to roll-fed printing. We believe it will help us expand our markets and open new doors to completely new sectors like beverages, and especially wine producers,” he added.
Digital Pro 3 offers inline combined flexo and digital print units as well as die cutting. Emmedue is impressed by its production speed of up to 23 m/min in full CMYK mode. This makes for efficient production of small and medium runs printed on different substrates, without pre-treatment. And another benefit is that its modular concept will allow the company to expand the press as needs grow, making it a future-proof investment.
Emmedue is the first Italian converter to install a Digital Pro 3. Mr Maffioli explained:
“I have followed Mark Andy’s activities on social media, especially LinkedIn and watched presentation videos of its equipment on YouTube shown to us by FDM Srl, their Italian dealer, who were instrumental in guiding us through this key investment. We already knew that Mark Andy was a longtime supplier to the label industry and that its presses have a great reputation for reliability.”
Once the Digital Pro is fully integrated, the company plans to expand its e-commerce business too with the addition of a dedicated b2b service for the production and delivery of labels to small and very small customers, like micro-breweries and artisanal food suppliers, who need quality from a label printer that has years of experience and can support their low volume production.
This product diversity will enable Emmedue to reach a completely new range of customers and provide inspiration for other traditional flexo printers whose customers expect more diversity. Digital Pro gives efficient production of different label versions on shorter runs, leading to new market opportunities. These include co-operation with small local vendors, and individual consumers who need labels very occasionally. “Emmedue is the perfect example of a printer that has observed a market very carefully, identified the changes and responded to them with the most appropriate investment. Mark Andy is very proud to be a partner in this process,” he concluded.
FDM is new to the Mark Andy stable but the company dates back to 1986 in the Italian label market. Today, it represents a portfolio of high-quality manufacturers and has an established and well-proven reputation for its knowledge and customer support. As CEO, Mr Della Vedova, commented: “We are proud to be representing Mark Andy technology in Italy and look forward to building on this first installation at Emmedue with many more customers.”
Source: Company Press Release