Global brands can now benefit from the power of product digitization at scale


SEE's prismiq 5540 digital printing system. (Credit: Business Wire/ Sealed Air Corporation)

Digimarc Corporation (Nasdaq: DMRC) today announced the company has partnered with global digital printing and digital packaging leader, Sealed Air (NYSE: SEE), to bring product digitization to markets like food proteins, eCommerce fulfillment, industrials, and consumer goods at scale through smart packaging.

Product digitization allows brands to maximize the value of every package to deliver on consumer demands for authenticity, sustainability, and personalized consumer experiences. Product digitization also drives operational improvements by illuminating a product’s supply chain journey.

Today’s announcement follows on the heels of April’s launch of prismiq, SEE’s innovative digital packaging brand with a portfolio of solutions for design services, digital printing, and smart packaging. Combining prismiq with Digimarc’s leading product digitization platform provides the industry with a complete end-to-end smart packaging solution.

“Brand owners understand that physical products are powerful, direct-to-consumer channels of communication. Digimarc’s new joint offering with SEE makes the brand-consumer connection easier than ever,” said Curt Schacker, Global Head of Digital Printing and Packaging, Digimarc. “Smart packaging also allows for smart supply chains, enabling operational efficiencies not available with the status quo. We chose to partner with SEE because of the leadership the company demonstrates in printing variable, serialized flexible packaging at mass scale, a cornerstone of any smart packaging initiative.”

According to a recent Censuswide survey of 4,064 consumers in the United States and United Kingdom, 73% of consumers said being able to verify that a product is authentic is important with over half (56%) stating transparency into how and where a product is made (ethical production) influences purchasing decisions. Sixty percent of respondents indicated being able to recycle packaging is important.

“The work we are doing with SEE enables consumers to confirm product authenticity, access product origin and provenance information, and verify critical sustainability information that today’s consumers crave in the quest for brand integrity and circularity,” said Schacker.

Why Smart Packaging?

Smart packaging allows every product to be ‘born digital’ at the time of manufacture. By giving every product item a unique digital identity in the product cloud, brands can realize the benefits of product digitization, such as ensuring a product’s authenticity, improving a product’s circularity, powering a smarter supply chain, and opening an owned-media channel for direct-to-consumer engagement and the delivery of contextualized experiences. At the same time, brands receive invaluable, real-time data intelligence to drive future sales, marketing, and other key business strategies.

“By combining Digimarc’s leading product digitization platform and watermarking technology with our new digital printing and packaging solution, prismiq, and our proven packaging expertise, we are expediting our digital packaging efforts to deliver a complete, end-to-end solution for brands and consumers,” said Carrie Giaimo, Vice President of Digital Business Development at SEE.

Source: Company Press Release