UK-based Ocean Spray has redesigned the packaging of its cranberry sauce. This new packaging is expected to make customers focus on the company’s heritage and also strengthen the brand's position in the UK’s cranberry sauce segment.
Ocean Spray business development manager Caroline Rose said that the new-look packaging reflects the 80-year heritage of the company as the original cranberry sauce brand and ensures we have greater stand-out on shelf.
The new-look range includes Wholeberry cranberry sauce, smooth cranberry sauce, smooth cranberry and redcurrant jelly, as reported by just-food.com.
The company has made an investment of £7m in this campaign and will be supported in the run up to Christmas with price promotions and large displays, providing increased visibility in-store.