London’s Parker Williams Design developed the identity, packaging and point-of-sale for a new premium brand of 12 freshly made gourmet canapés available over the bar for theatregoers launched on Valentine’s Day (February 14) this year in the UK.
The brief for the Theatre Box products was to create an elegant, sophisticated brand, which evoked the “specialness” of the theatre-going occasion and positioned the canapés as a luxurious treat. This was reflected in the logo, with the E-A-T within the word “theatre” subtly highlighted. An all-over soft matt tangerine and dark brown and gloss edging on the box complete the simple, classic look.
The packs were produced by Alexir Packaging from 295 g/m2 Frövi kraft board.