For 120 years, Volpi has produced high-quality sustainably sourced cured meats, and Volpi’s artisan cured meats can be found in grocery stores nationwide
C-P Flexible Packaging (C-P), a leader in the flexible packaging industry, has teamed up with Volpi Foods, a leading manufacturer of cured meats, to launch the first fully compostable package for packaged deli meats. C-P’s proprietary GreenStream compostable packaging is certified compostable by the Biodegradable Products Institute (BPI) and meets the standards established under ASTM D6400 test methods.
For 120 years, Volpi has produced high-quality sustainably sourced cured meats, and Volpi’s artisan cured meats can be found in grocery stores nationwide. Since 2020, the company has been converting all products to sustainable packaging, beginning with packages that use less plastic than standard deli meat packaging.
When it came time for a rebranding, Volpi wanted to convey the brand promise in each and every package of their products. Volpi chose C-P to engineer this next-generation fully compostable package without compromising durability, machinability or sealing properties. After use, the package can break down into natural compost—carbon dioxide, water and biomass.
“We are proud to invest in technologies that can reduce our impact on the environment,” said Mike Hoffman, CEO of C-P. “It’s an honor for us to work with a responsible and visionary company like Volpi. They are leading the way to a better future.”
Lorenza Pasetti, CEO of Volpi Foods, said, “When we decided to rebrand, we wanted to set the stage for our strategic direction also. Incorporating our Responsibly Raised Pork Program and marrying that together with our Artisanal production methods was paramount to the company. The final implementation was the use of less plastic in our packaging. We wanted to make a statement that all companies can have a positive effect on the environment by reducing the amount of plastic used. C-P worked with us to ensure this strategic goal was made a reality. We sincerely appreciate having a partner who was able to deliver on our brand promise.”
Source: Company Press Release