Under the plans, Aldi is adding a list of symptoms and a QR code that customers can use to learn more about the symptoms and resources available on the Bowel Cancer UK website
Supermarket chain Aldi has updated the packaging of its own-brand toilet wipes to make people more aware of bowel cancer.
Under the plans, Aldi is adding the signs and symptoms of bowel cancer on the packaging of the toilet wipes.
The redesigned packaging comes after the addition of the same life-saving information on all supermarket chain’s packs of toilet roll as part of Bowel Cancer UK’s #GetOnARoll campaign.
Bowel Research UK is a national medical research charity. It funds new treatments and potential cures for bowel cancer.
On the box of both products, there is a list of symptoms and a QR code that customers can use to learn more about the symptoms and resources available on the Bowel Cancer UK website, Aldi said.
Aldi UK Buying managing director Julie Ashfield said: “By adding the symptoms of bowel cancer onto both our toilet roll and wipe packs, we hope to help even more people become familiar with what signs to look out for.
“We understand that spotting the signs early is vital, so if we can raise awareness and direct people to Bowel Cancer UK for more information, we hope to make a real difference.”
Bowel cancer affects thousands of people annually and ranks fourth among all cancers in the UK. It is treatable and potentially curable with early identification, the supermarket chain said.
Bowel Cancer UK CEO Genevieve Edwards said: “We are delighted that Aldi has added the signs and symptoms of bowel cancer to its toilet wipes as well as toilet rolls.
“The disease is the second biggest cancer killer in the UK, but currently fewer than 40% of people are diagnosed at the earlier stages, when it is easier to treat.
“Having the symptoms on packs of wipes and loo roll packaging should encourage people to contact their GP quickly if they spot any symptoms, and hopefully, get an earlier diagnosis.”
In May this year, Aldi joined the Refill Coalition to reduce single-use plastic packaging in the market.