UK-based Waste & Resources Action Programme (WRAP) has said that beverage bottling in green glass could help to reduce carbon emission by 20%.
According to a study, conducted by Australian Vintage and Sainsbury’s, green glass has a higher recycled content of 72% versus 33% clear glass.
The survey which involved 1124 consumers, found that 95% of respondents had not noticed the change in bottle colour variation from clear to green in wine, with only one correctly estimating that the bottle colour had changed.
The products trailed in the more environmentally friendly green glass bottles were; vodka, brandy, white wine and whisky. Brandy and wine performed better overall than whisky and vodka.
Whisky in green bottles was immediately associated with Irish whisky and vodka looked very unusual and was expected to be in clear glass, but still 85% of customers said it wouldn’t impact upon their purchase.