White Paper

Innovation through change

October 17, 2016

Balancing the need for innovative packaging with the expectations of increasingly demanding consumers is a constant challenge for packaging manufacturers. Leading fresh-food packaging manufacturer LINPAC recognises the power of novel packaging systems, but believes the challenge lies in identifying opportunities for design innovation while meeting performance requirements. Dr Helene Roberts, group marketing and innovation director, explains how the company develops such designs based on market and consumer insight.

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