Denny Bros’ new Collar-it is a new ultra efficient method of attaching additional information onto bottled products.

The die-cut collar can be printed to premium quality on front and rear and supplied on reel for automatic application via a standard label applicator.

While manufacturers often use collars to convey promotional and brand messages, Denny says these almost always have to be manually applied. Enabling inclusion of extra information around the neck of products in the same way as they would affix self-adhesive labels, Collar-it can be produced to a wide range of dimensions in quantities from 5000 and will be available alongside Denny Bros’ Auto-Collar neck tagging product for alcoholic products.

The latter combines a concertina-folded leaflet with a non-adhesive base label.