UK supermarket giant Tesco has included a specially developed, high brilliance silver ink in the latest packaging of its Finest range of premium own brand products. The ink is part of a range of finishes developed by Intercolour using vacuum metallized pigments.
To maintain consistency across the broad range of labels and packaging, Tesco commissioned Intercolour to assist as project manager for the supply of the finished inks. Given the number of printers involved, the supermarket chain decided to nominate a preferred ink supplier to ensure the specified products are available to all its suppliers.
A dedicated website – www.intercolourfinest.co.uk – is accessible to all companies involved in the project.
More information from Intercolor – TEL: +44 (0)1708 899091. WEBSITE: www.intercolor-ink.com