Rockware Glass has been at the spirits again, having developed dramatically contoured packs for the launch of Martini Spirito, as well as subtly tweek design for a new range of bottles for Bells Scotch whisky.
Aimed at 25-35 year-olds with a taste for drier drinks, Martini Spirito is packed into deeply waisted 275ml relatively heavy glass to provide a premium feel. Suitably exotic decoration is achieved using four labels, screen-printed and foil blocked.
For the Bells eight-year old brand in 70cl, 75cl and 1-litre, Rockware worked with design agency FutureBrand to create a tall, waisted design featuring a subliminal bell shape.
CAD software was used to produce the design which retains the brand’s heritage marked by its barrel neck, intricate shoulder and em-bossing.