London’s Parker Williams Design has designed the packs for the new fruit-based Zipp drink range, developed to target specific health demands, including curbing the appetite, burning fat and increasing energy levels (the Slenderize range) and promoting a healthy immune system (the Vitalize range).
The vibrant logo, an iconic device suggesting the release of fruit and freshness, promotes the “healthy” virtues of the drinks, from Infuzions.
Fuji Seal produced the gravure printed shrinksleeves, with different “pairs” of special inks highlighting the various product flavours. A satin varnish covers the lower part of the container and runs up to the zip, while the rest of the bottle is glossy. Parker Williams worked closely with FujiSeal to ensure sleeve distortion on shrinking onto the bottle did not affect the design.