A new Fix-a-Form label permutation, called the On-Pack Wobbler, has been launched by Denny Bros.
Designed to wobble in a retail environment, attracting passing customers’ attention, the new device advertises an offer that gives “£5 off” a soft contact lens cleaning device. The offer coupon for removal and redemption is attached to the instruction leaflet.
The 8-page On-Pack Wobbler features an external perforation to allow for a rapid reveal of information.