Xeikon has entered in a partnership with the Labelexpo Global Series and will attend all Labelexpo events worldwide including exhibitions in Europe, the Americas and Asia, to boost its presence in the label market. The company will also participate in all label summits, a series of educational conferences dedicated to the labeling industry.
The partnership is aimed at developing growth in the label market through innovative products developed specifically for the market. Creative communication will help printers and converters worldwide gain a better understanding of the benefits of digital technology for label printing.
Punch Graphix CEO Wim Maes said Labelexpo held last year in Europe has won the AEO’s ‘marketing campaign of the Year’ award and had been cited by the judges as flexible and enticing.
“This kind of creativity is one of the reasons why we have partnered with Labelexpo. Combined with their solid understanding of the label market, long-term commitment and global presence, Labelexpo will be a valuable marketing partner for us – today and for the years ahead,” Maes added.
Labelexpo managing director Roger Pellow said they are delighted to have the opportunity to work closely with such a strong force in the digital printing industry.
“With Xeikon’s focus and dedication to the labeling industry – combined with the global reach of Labelexpo – we will be able to bring knowledge and innovative solutions to a wider audience. The partnership stimulates a continued support and development for this exciting industry,” Pellow said.