Wells & Young’s Brewing is all set to introduce Estrella Damm beer in a 330ml can for trade in the UK.
The company has introduced its beer in the new can format in a bid to widen the range and ensure drinkers can enjoy it anywhere.
Wells & Young’s Estrella Damm brand manager Genna Burchell said canned beers have officially shaken off their tired image and are back in favor.
"The smaller 330ml formats particularly have gained a trendy, stylish reputation amongst younger trendsetters who are also driving the growth in world lagers which is why we’ve launched the new can for Estrella Damm this summer," Burchell added.
Said to have real benefit for outlets, the can is easy to stack and serve, cools quicker and responds to consumer trends, according to the company.
The company has designed the can to fit with Estrella Damm’s premium image with an effect of bright red satin.
Image: Estrella Damm beer in new 330ml can. Photo: courtesy of Wells & Young’s Brewing Company Limited.