The iconic juice box of Tetra Pak is celebrated for its contemporary role in today's American life with the launch of a new website and a campaign. The campaign, developed by Tetra Pak – leading carton packaging manufacturer and introducer of the technology in North America - and supported by Hansen's(R) Junior Juice.
The campaign showcases how the kid-friendly juice box has been meeting the nutritional and lifestyle needs demanded by families for decades.
Juice boxes are the perfect fit for on-the-go lifestyle. Their sturdy packaging makes them easy to transport to school, sporting events and so much more. The juice box’s packaging doesn’t require added preservatives to keep it fresh.
Juice boxes protect and preserve juice without the need for added preservatives or refrigeration due to the revolutionary aseptic technology. This retains the taste and quality of the beverage without the need for refrigeration for up to 12 months and allows families to purchase multiple units at once for pantry storage.
Juice boxes from Tetra Pak are also a sustainable choice because they are made mainly from paper, a renewable resource that is continually replenished for future generations, and are recyclable.
Tetra Pak vice president of communications for US & Canada Carla Fantoni said they have been creating smart food processing and packaging solutions for decades, always with an eye on what consumers need and the ongoing changes in the way the food is consumed.