China-based Shiner International, an emerging global supplier of anti-counterfeiting and advanced packaging products, has engaged RedChip Companies, to lead its public and investor relations efforts.

RedChip Companies President and CEO Dave Gentry said rising income among Chinese consumers is creating high demand for convenience foods and other packaged consumer products. At the same time, companies and government agencies worldwide are stepping up their efforts to reduce the incidence of counterfeit goods.

“Shiner produces the most advanced anti-counterfeit films in the industry and is attracting worldwide customer interest from companies seeking to uphold their brand security. The Company has a reputation for providing first-rate products and services, coupled with a large global client base that includes media giants Sony and Warner,” Gentry added.