A new wine accessory to protect stemware from breakages
Salt Branding, an integrated brand consultancy, has launched Klaasp, a wine accessory, that the company claims, will protect fine and valuable stemware from breakages. According to the company, Klaasp provides a simple solution to the problem of broken wine glasses.
Joe Vanek, founder of Klaasp, said: Salt understands the branding challenges and complexities prevalent within a start-up environment. With its fresh perspective and elegant design aesthetic, Salt is helping us bring our business strategy to life -creatively. Salt will continue to be an integral partner as we work to establish Klaasp as the ultimate wine drinker’s accessory.
Klaasp is made from durable, coated steel wire. A flexible rubberized neckpiece clips the stem in place, stabilizing the glass upright in an inverted position, to ensure the glass drains and dries spot-free. The bowl of the glass rests on a contoured, weighted base, keeping it from shifting or toppling over in the dishwasher.
Paul Parkin, co-founder of Salt Branding, said: The launch of Klaasp is a perfect example of how entrepreneurialism and innovation are still alive and flourishing during a recession. Early-stage companies such as Klaasp really need to establish a clear, long-term strategy to guide the development of their business, maximize their marketing investment and create visually impactful communications.