Tetrosyl has commissioned RPC UKSC (UK Stock Containers) to design and manufacture custom moulded bottles for a major relaunch of its Bluecol brand of screenwashes and anti-freezes.
As the largest manufacturer of car care products in the UK, Tetrosyl supplies solutions both under its own brands and private label ranges in supermarkets and automotive outlets. Bluecol is the Premium Antifreeze brand and has cared for and protected engine cooling systems.
The relaunch of Bluecol for the 2010/11 winter season sees the addition of several new products and redesigned labels across the entire range. Tetrosyl required a packaging solution appropriate to the relaunch that would enhance Bluecol’s on-shelf identity by standing out from the crowd, while maintaining the high standard of functionality expected by consumers.
The bespoke container, blow moulded in white and clear HDPE, is available in 500 ml and 1 litre sizes. The design combines attractive curves with an eye-catching collar around the neck of the bottle. A large labelling area enables Tetrosyl to make the most of the redesigned Bluecol branding, with prominent product information and the iconic Bluecol robin logo.
Testrosyl manager Richard Woodward said that RPC takes on board the packaging concepts they want to bring to market, and worked closely with Testrosyl to meet those expectations exactly.