Renhuang Pharmaceuticals, a developer, manufacturer and distributor of botanical products, bio-pharmaceuticals and traditional Chinese medicines (TCM), announced that the State Intellectual Property Office of China (SIPO) of the People's Republic of China has recently granted the company patent protection for the product packaging design for its Compound Honeysuckle Granules, one of Renhuang's leading TCM products.
The package design of Compound Honeysuckle Granule is unique and instantly recognisable with an array of bright colors. The packaging features images of the plants which form the key ingredients of the remedies, reminding consumers that the products are all-natural, plant-based products.
Design patents are one of three patent categories available under Chinese patent law and are awarded to recognise a unique shape, pattern, or a combination of the two, in an industrial application. A design patent can strengthen brand value by protecting a valuable item of intellectual property (IP). The company now holds a total of four patents for packaging designs, and intends to seek patents for other proprietary designs by 2011.
Renhuang chairman and chief executive officer Shaoming said their unique and eye-catching designs are an important element of their marketing effort and improve the brand recognition. These patents will permit the company to secure their valuable IP.
The term of the patent is for ten years