International design consultancy P&W has designed a range of simmer sauces with unique pack comprising vivid imagery and design details, for Tesco’s US chain Fresh & Easy Neighborhood Market.
The new design emphasises the use of quality ingredients through colorful ingredients based photography. A crystal label is used on the elegant glass jar.
Incorporating hits of silver metallic, bright color combinations and easy-to-follow 1,2,3, cooking instructions on the back, the results are a product that will be a strong competitor within a small but growing category.
P&W said that the new design conveys the convenience and ease of cooking using a simple 3 step process on the back and the pack communicates the quality of ingredients and ease of use.