US-based manufacturer of CD/DVD and Blu-ray DiscTM Publishers Primera has launched the new RX900 Color RFID Printer at the Labelexpo Americas trade show in Chicago.

The printer is ideal for applications where one or more labels at a time are required and supports all popular linear and 2D bar code symbologies.

The built-in RFID module is supplied by Intermec and is compliant with EPC Global Gen 2 Class 1 and ISO 18000 – b and – c specifications for the widest range of deployments in realworld applications.

Print resolution is best-in-class at up to 4800 dpi. Separate cartridges for cyan, magenta, yellow and black ink make label production highly economical since only one color at a time is replaced. Full-color print speeds of up to 4.5-inch per second make label production fast and convenient.

Primera vice president of sales and marketing Mark Strobel said that the new printer enables addition of color coding, high-resolution color graphics and even photoquality images to RFID labels and tags.

Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-resistance is achieved through advanced dye-based inks and the print surfaces of inkjet labels such as Primera’s TuffCoat labels.