US-based safer-plastics technology company PlastiPure has announced a partnership with ReliaBrand to license infant feeding, sports bottle, food packaging, and medical products free of harmful chemicals that cause estrogenic activity (EA).
Under the agreement, PlastiPure will develop, test, and certify PlastiPure Safe EA free products for ReliaBrand release in late 2010 and 2011.
This broad suite of products should retain the key benefits that originally attracted consumers to these brands, with the additional benefit of improved safety from avoiding the chemicals with EA that leach from most plastics, silicones, colorants, and other materials.
PlastiPure CEO Mike Usey said that increasing consumer concern over the safety of plastics has led to the introduction of BPA and phthalate-free plastic products.