Supermarket retailer in the Middle East, Spinneys, Lebanon-based service provider Servicorp and Nestle Waters have partnered for a recycling initiative, 'Protect Lebanon - Recycle Today' aimed at promoting the recycling of plastic bottles and cans in Lebanon.

As part of the initiative, reverse vending machines, each of which can hold up an average of 600 bottles and cans, will be placed in several Spinneys stores near the store entrance reports waste-management-world.com.

The machines can be used by any consumer to collect all kinds of water and beverage plastic bottles as well as aluminum cans for recycling.

Servicorp will supply the machines and will send the collected plastic and aluminum material for recycling, while Spinneys will offer a special incentive supported by Nestle Pure Life to consumers for sorting and bringing their empty plastic bottles or aluminum cans to the machines.

Spinneys group advertising & communications manager Ralph El Kahi said the initiatives include the introduction of reusable bags, shopping trolleys and hand baskets made of recycled materials, the use of reusable papers on the printed communication and reduced use of paper and labels.

Servicorp managing director Mohamad Ali Hodeib explained that the reverse vending machine concept is designed to reduce the amount of waste ending up in landfill.

Together Spinneys, Servicorp and Nestle Waters propose to escalate the recycling process of plastic bottles and cans and raise the public awareness on the importance of such practices aiming at protecting the environment in Lebanon.