Marcal Manufacturing has introduced new packaging to highlight environmental facts.
Marcal Manufacturing, a maker of household paper goods from recycled paper, has introduced new packaging approach that highlights environmental facts critical to its products’ manufacturing process.
A nutrition facts-style environmental facts panel gets front panel placement on every Marcal Small Steps package, which details information like recycled paper content (100%), how much chlorine bleach was used for whitening (zero %) and use of chemical-based additives like fragrances and dyes (zero %).
The packaging has completed a nationwide rollout to grocery, drug, convenience and other major retail outlets. Marcal’s panel is a first for the US household paper goods category, dominated by consumer packaged goods giants that use virgin fiber from freshly killed trees to manufacture nearly all of their paper towels, bath tissue, facial tissue and napkins.
The environmental facts panel spearheads Marcal’s ‘Right to Know’ initiative, geared to help consumers navigate green product claims and manufacturing practices. The campaign extends beyond paper goods to virtually any product making ‘better for earth’-type claims, and includes a Green Products Consumer Bill of Rights.
MJ Jolda, Marcal’s senior vice president of Marketing, said: “The Environmental Facts panel grew out of our discussions with consumers, who are consistently shocked to learn 98% of household paper goods are made by cutting down trees, even with today’s blue bin recycling.”
“It helped us realize shoppers wanting to make better choices need better information,” she added. “Evolving it to work optimally for consumers and industry is in the environmental consumerism movement’s best interests, and ours, as a 100% recycled brand.”