US-based Luvs baby diapers, a trademark of Procter & Gamble, has unveiled a new look for their diapers, which will offer consumers upgraded packaging features and a new Heavy Dooty Protection diaper design.
The new additions are purely aesthetic and will not affect the performance, quality or value parents expect from the Luvs brand.
After soliciting feedback from current users, Luvs will be replacing the backsheet currently found on their diapers with an adorable, new monkey design, a look that is preferred three-to-one over current designs by those surveyed, enhancing the diaper-changing experience for parents.
Consumers will also be treated to a diaper packaging upgrade that will consist of new, updated photography and an added back package panel that will provide parents and caretakers with additional product information.