Scotland-based MacDuff International has decided to offer new packaging across the Islay Mist range for the second half of 2010.
New labels, giving improved branding and a more upscale feel still maintain the traditional Islay Mist font which harks back to the brand’s birth in the 1920s.
New caps have also been introduced on Islay Mist Deluxe and Islay Mist 8 Year Old featuring the signature Seal of Islay, a heraldic device of the Lords of Islay dating back to the 13th century, a symbol long associated with the brand.
Islay Mist 12 Year Old and Islay Mist 17 Year Old as well as incorporating new tapered labels will have a new improved solid, open fronted gift box.
Islay Mist was originally created on the Scottish island of Islay in 1922 to celebrate the 21st birthday party of Lord Margadale. It was thought that the local single malt scotch, Laphroaig, might be too heavy for all the guests’ taste so this blend of Laphroaig with Speyside malts and grain whisky was born.