Heinz is set to launch a 1kg plastic container for its baked beans. This container keeps the contents fresh for five days after opening.
This Beanz Fridge Pack will reach supermarket shelves in September. It is designed for families who often eat at different times of the day.
This container was made by plastic packaging firm RPC . This container is equivalent of two and a half cans. It has seethrough portion guide so that consumers can see how many beans are left.
Heinz marketing director for beans, kids and meals Paula Jordan said that the new pack allows bean lovers to enjoy Heinz Beanz as they like and in portions that suits them.
Company has said the screw top meant consumer could put the beans back in the fridge where they would stay fresh for five days.
Advertising campaign of about £3m has been planned for this Beanz Fridge Pack.