Greece-based manufacturer of glass and plastic products Frigoglass Coca-Cola Recycling have joined hands to give used plastic beverage bottles a new life through recycling and re-use.

The two companies announced a joint effort that will facilitate the manufacturing of beverage cooler components from specially processed post-consumer recycled polyethylene terephthalate (R-PET) bottles, at the National Association of Convenience Stores’ NACS Show in Atlanta, US.

In addition to the recycled component initiative, Frigoglass will showcase its 2011 range of Beverage Coolers (Miracool) developed specifically for the North American Market.

The Miracool product line is based on a cartridge-type refrigeration system that is easily removable and is interchangeable across models.

The environmentally-friendly features include natural substances in the insulation process, increased recyclability and technology ready to accept natural refrigerants.

The core benefits of the Miracool product line evolve around optimized cooling mechanism (energy-performance), low maitainace and durability as well as excellent branding and merchandising space that maximizes cold drink sales.