US-based supermarket chain Fresh & Easy Neighborhood Market is ramping up efforts to increase the use of reusable grocery bags in its stores.
This week, Fresh & Easy is bringing back its popular reusable bag giveaway, which will run through the end of the month for customers who spend $20 or more.
Fresh & Easy has also added signage in stores reminding customers to use their bags, merchandised reusable bags closer to checkouts and given away magnets to customers, reminding them to not forget their reusable bags at home. To ensure reusable bags are available to all customers, Fresh & Easy offers several different bag options, including a large organic bag for $2.99, a popular bottle bag for $1.99 and a logo canvas bag for only 99 cents.
Since opening its first store in November 2007, Fresh & Easy has given away over 0.6 million reusable bags at store openings, events and through giveaways. As part of its efforts to increase reusable bag usage, this summer Fresh & Easy held its first-ever Design-A-Bag contest.