Denmark-based plastics packaging specialist Faerch Plast has launched an attractive and practical range of packaging specially designed for pet food products. It has been produced from AMPET (Ambient Polyethylene) and the innovative new packs provide a low cost, environmentally-friendly alternative to tins.

AMPET was developed by Faerch Plast for the packaging of ambient products, which can be tailored to any desired shape and colour, making it easy to keep step with changing market demands.

Besides, AMPET is more cost effective and takes up less space in storage and in transit as it is stackable – a cost reduction reflected in the bottom line and that benefits the environment. It consists of only one type of raw material allowing it to be used repeatedly in production. As a result, more than 99 per cent of the raw material is used and only 1% remains as waste.

Faerch Plast is currently working to incorporate scrap pet in its production delivering reduced energy consumption and lower CO2 emissions. After use, the packaging can be incinerated and converted into new energy, reports ThinkPackaging.

Faerch Plast CEO Lars Gade Hansen said the pet food market is an ideal target for them. AMPET is an environmentally-friendly alternative which offers the possibility of completely new and innovative designs.