Swiss Milk processor Emmi is repositioning its products under the Emmi umbrella brand with all the new packaging. From August 2010 and in the following weeks, some 150 well-known Emmi products will gain new, uniform packaging.
The new packaging is based on the colours red and white. A harmonious mountain range and silhouette-like typical national symbols such as a flag-waver, edelweiss, a cow and a yodeller form the key elements.
The entire product range of milk processor Emmi is being repositioned under the Emmi umbrella brand. For the first time, well-established products from the white (dairy and fresh products) and yellow (cheese) ranges will come under the same brand name.
Products from the yoghurt, desserts, ice cream, natural cheese, fondue, raclette, mozzarella, milk, cream and butter segments will be marketed as part of the Emmi range, reports Flexnews.
Emmi Group head of marketing Robin Barraclough said as a Swiss company with products made from Swiss milk they communicate this origin in a clear and comprehensible way to consumers. Emmi products are characterized by their outstanding quality. This is now also reflected in their packaging.
The redesign includes such well-known products as Toni yoghurt, Emmi Mix-it yoghurt, Emmi Birchermüesli and Emmi Griess Töpfli as well as traditional dairy products such as Emmi’s premium butter. There will be more Swissness at the cheese counter, too. The popular Emmi brand products Winzer, SwissAlp and Couronne will also be getting the new red and white look, as will Emmi Raclette and Emmi Mozzarella.