London-based branding and design agency Embrace Brands has created branding and packaging for Vet's Kitchen, a new range of natural and nutritious pet foods created by TV vet Joe Inglis, resident vet on the BBC's One Show. Ireland-based, Foster Packaging is making the packs.
Embrace was briefed to create packaging that would challenge the conventions of the category and suggest professional veterinary expertise, says PackagingNews.
Embrace brands co-founder Greg Vallance said that the work of Embrace for Vet’s Kitchen expresses the idea of the product’s premium recipe.
“Joe has carefully selected the ingredients for each of his products, ensuring quality and delivering key health benefits. The premium packaging tells the story of each of the products, it was important to communicate the brand’s passion and expertise, delivering the message of ‘naturally healthy pets,’” Vallance added.