Also offers co-pack and contract packaging programs for food and beverage companies
DePaul Industries, manufacturer of food and consumer products packaging based in Portland, has developed mix pack for Q4 holidays.
The company said the variety/mix packs help in responding to specific shopper needs states of individual chains during the holiday selling season. The company claims that with variety/mix packs, marketers can quickly and cost effectively gain a customized advantage over the competition with shopper-centric programs.
And, this strategy responds directly to the expressed needs for shopper marketing with custom packs, specialty packs and packaging targeting specific shopper profiles as stated by the chain and club store buyers.
Product categories include beer, beverage alcohol, soda, dried fruits, energy drinks, nuts, Ready-To Drink (RTD), salty snacks, pet food, gift items, gift packs and baskets and consumer electronics.
Reportedly, DePaul Packaging also provides security co-pack services for inserting serial numbered monetary valued and/or market secured gift cards, discount coupons, sweepstakes game pieces.
Dean Stearman, general manager for the Food & Consumer Goods packaging division, said: “Our clients keep telling us, this is powerful ammunition for our holiday sell-in to the trade. These are winning strategic and tactical methodologies that generate special featuring as well as off-shelf display to increase consumer take-away. Special holiday variety and mix packs fuel increased merchandising and sales promotion opportunities, thereby moving incremental tonnage for our clients.
“Our co-pack experts are highly experienced and provide valuable hands-on advice that marketers can follow in the months building up to the holidays to maximize their success.”