Irish whiskey company Cooley Distillery will showcase new packaging and product novelties at Tax Free World Association World Exhibition in Cannes.
The company will showcase a new label and gift tube for Kilbeggan Irish whiskey, as well as 18yo expressions for Kilbeggan and Greenore Single Grain, which will replace its current 15yo offerings.
The Connemara whiskey will also be joined by a new small-batch peat version called Turf Mor, which will be available in the UK, Benelux countries, Germany and Ireland.
Cooley Distillery has invested in store activities for its brands including a St Patrick’s Day tasting programme across London City, Glasgow, Prestwick and London Luton airports; participation in World Duty Free’s Malt of the Month Campaign for Connemara Peated single malt and Nuance’s Malt Festival; and the launch of a Cooley area at Belfast International airport this month in association with Aelia.