UK-based integrated design and branding agency Blue Marlin has created new vibrant packaging for P Z Cussons’s leading brand Carex Hand Wash that emphasises the caring, protective nature of the brand. The new look goes on sale in the UK this month.
The new graphic and structural packaging gives the product deeper presence in store and even more shelf stand out against a plethora of ill-differentiated own label and branded competitors. The new look is upmarket, contemporary, distinctive and ergonomic. The graphic design features a curving elliptical device that embodies the spirit of Carex.
It also illustrates and differentiates the formulations and sub brands on offer. The Carex wave hugs the logo while visually describing the ingredients and fragrances on offer. In addition a new arrow device has been created to communicate Carex’s ability to kill germs 3x faster.
The structural design moves away from the category norm whilst retaining the brand’s much-loved square bottle. The bottle shape has evolved into a more modern design with a bevelled front and back that provide the perfect platform for the new graphical identity and customer information.