South African wine brand Arniston Bay has approached design agency BR&Me for new packaging of its wines. The packaging changes and optimised wine styles represent a good opportunity for retailers.
Arniston Bay winemaker, Abraham de Villiers, and Percy Fox & Co’s Carmel Kilcline MW and Mike Collier MW reconfigured the wines by producing a collection of approachable, fruit driven styles with good length and elegance that are more accessible to the British palate.
The new look and feel will be carried through on all brand communication and captures the easy going, carefree brand personality of Arniston Bay with a brand icon featuring a petrel flying freely over the coastline alongside the words ‘where time dances idly in the waves’.
The flint glass bottle has a brighter, bolder colour palette, while gold and silver foiling adds sophistication and uniformity across each tier in the portfolio.
Arniston Bay brand manager Caroline Thompson-Hill said that the new packaging and optimised wines for the brand will have even more appeal to consumers, and continues to add value to the South Africa category.
Arniston Bay wines will be available in the new packaging from October 2010.