Colour change imaging solution on backless Labels

Backless label developer Catchpoint is trialling Sherwood Technology’s DataLase colour change solution for marking directly on to the labels.

The backless labels are stored in rolls, but are prevented from sticking to each other by a silicone coating incorporated into the lacquer on the non adhesive side of the label. They remain non sticky until the label is peeled from the roll.

While the silicone coating on the backless labels is non compatible with some traditional printing materials, such as thermal transfer ribbon, Catchpoint has discovered that the DataLase technique is an effective and efficient alternative for imaging onto the labels.

The technology is able to image more labels, quicker and more efficiently as it does not require the changing of consumables on the production line. It also allows the user to digitally mark variable information “with an absolute precision beyond traditional marking methods”, making it possible to patch print rather than flood coat the label.

DataLase utilises a chemistry that reacts with a beam of low power laser light that changes colour, creating a positive image on the coating of the label. Its introduction has resulted in faster production run times for Catchpoint, with lower overhead costs, and has removed the need for expensive consumables on the production line.

Technical manager Rick Leivers comments: “We have received unprecedented interest in both DataLase and our backless labels. By combining them, we foresee a revolutionary step forward in the way in which labels will be utilized in the future.”

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