Cargill is offering Bemis Company's EZ Peel packaging for ground beef chubs in retail stores across the US, starting January 2017.
The technology will be exclusively used for Cargill’s Our Certified ground beef 1-lb chubs.
Cargill said the tube-shaped packaging has been typically recognized for its easy-to-store, economical, freezer-ready and conveniently portioned benefits.
The ground beef chub line will be provided in different lean points and source grinds such as sirloin, chuck and round.
According to 2015 Cargill Innovation Study, around 57% consumers are expecting better ground beef chub packaging that allows them to open products without touching raw meat.
Cargill’s Our Certified ground beef line brand manager Katie Blick-White said: “The traditional chub packaging has not been modified for a long time, so this is the first major change to the packaging in years.
“We’re listening to consumers and want to provide convenience for their home cooking experience, while also maintaining our reputation for delivering high quality, fresh, nutritious and flavorful meat.”
“We are introducing EZ Peel packaging 1-lb. chubs, the most popular ground beef portion size for consumers, with confidence that shoppers will know their voices are being heard by Cargill’s beef team.”
With around 150,000 employees in 70 countries, Cargill offers agriculture, financial and industrial products and services to its customers.
Image: Cargill is the first beef producer to offer EZ Peel packaging for ground beef chubs in retail stores across the US. Photo: courtesy of Cargill, Incorporated.