Telecommunications company TalkTalk has revamped its pre-paid mobile SIM card packaging in a format designed by Burgopak.
Burgopak’s ‘playful’ Z-Lift pack was chosen to offer TalkTalk Mobile exclusively to existing customers.
With ‘an engaging’ opening mechanism, the pack lifts, rotates and displays the SIM card to the user. Pulling the opening tab triggers the SIM card to lift up on a platform where it is securely held in place, explains Burgopack.
The design works efficiently, to provide a pleasurable and memorable brand experience through physical interaction and novelty, helping TalkTalk’s vibrant artwork to leave a lasting impression, says Burgopak.